Negotiating Strategies
The book starts here: Negotiation
Skills And Techniques Of Master Negotiators.
There are nineteen negotiating strategies, techniques and
tactics in the following list, spread out over five pages. Learning
all of them is best, of course, at least for self defense when
they are used again at you. For your own use you will probably
naturally gravitate toward a few that go well with your personality.
1. Limited Authority
Limited authority may be a reality, or may be a negotiating
tactic. In real estate it is common to say something like "I'm
not sure if I can do that. I have to okay it with my wife."
That may or may not be true, but it is a way of putting off the
issue, or possibly getting the other side to drop it, or making
your rejection of the idea less personal ("Sorry, my wife
said no").
When it's used against you, a subtle ego-attack may reveal
it to be just a tactical move. Try something like, "If you
can't make that decision, who has the authority to decide? Should
I wait and talk to someone else?" Sometimes he'll feel inclined
to "prove" he has some authority, and will make the
decision after all.
When you use the tactic yourself, try it in a way that encourages
the other side to concede something. You might say, for example,
"I don't know if my partner would be okay with that or not.
I'll tell you what; If we can cut the price by $2 per unit I
can probably get him to agree." Also, if they try the ego-attack
on you, just smile and say, "Sorry guys, they insist that
I do the negotiating, even if they won't give me total authority."
2. Stingy Concessions
Negotiating is full of emotional elements and needs. One of
the most important is the need for a negotiator to feel he has
done well - that he's "won" something. He won't get
that feeling if he asks for ten things and you casually say,
"okay." Even with points you can easily concede, be
stingy in your concessions, so the other side can go to battle
and emerge victorious. They will be more likely to give you what
you really want if they feel they have already "won"
on many points.
A related negotiating strategy is to use each concession to
get a bit for your side. If there are things you win, but don't
need, these can be offered up later in order to get what you
really need.
3. Win-Win Solutions
Always look for win-win solutions, and present them as such.
When I was selling real estate, it was common for sellers to
think that buyers wanted the lowest price they could get. The
sellers often wanted the highest price, but buyers usually wanted
an easy transaction, lower costs and lower payments. A seller
that gives these things can get a higher price and both sides
will win.
If you need to get the garage cleaned, and your son wants
a new watch, you have the makings of a win-win negotiation. You
might tell him, "Look, you want that watch, and I want a
clean garage. Let's both get what we want okay? Clean it up today
and we'll get your watch. How's that sound?"
The key to good win-win solutions is to find non-conflicting
needs or wants. Notice how some conservation groups negotiate
to stop private land development. They want the land left wild,
and the owners want to get some value out of the land and still
be able to use the house, ranch, etc. So the groups buy a "conservation
easement," preventing development, but leaving the title
with the current owners. Both sides win, which makes this one
of the best of these negotiating strategies.
Continues here... Negotiation
Strategies - More strategies and techniques you can use.
Negotiation Skills
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